Description

Written by Dr. Olayinka Akintomide, a veterinary medicine PhD with over 25 years of consultancy experience across livestock and agribusiness, this 2026 edition is a field-oriented guidebook built specifically for poultry farmers looking to run a more efficient, profitable operation. The book uses natural and scientific approaches to show readers how to holistically produce, economically manage, and effectively market poultry products, covering both broiler and layer systems.

Inside, the book walks through chicken production from the ground up, starting with brooding and early-stage management, before moving into nutrition and feed economics, an area that often determines whether a poultry business survives or fails. It also covers housing systems, poultry health and disease management procedures, and production analyses that help farmers track performance and profitability over time. Marketing strategies are given dedicated attention too, addressing a gap most farming books skip: knowing how to raise healthy birds is only half the job, selling them profitably is the other half. The book rounds things off with answers to common field scenarios, giving farmers practical solutions to problems they’re likely to encounter on the ground.

What makes this guide valuable is its blend of science and business. It doesn’t just teach farmers how to keep chickens alive, it teaches them how to run poultry farming as a structured agri-business, with an emphasis on tech-supported, holistic methods that improve both output and income.

Dr. Akintomide’s credentials back up the content, he previously served as Principal Veterinary Officer at the Nigerian Institute of Oceanography and Marine Research and has authored over 15 books spanning fish, snail, and poultry farming. This book is primarily designed for farmers, poultry investors, and academia, making it useful for anyone from a hands-on farm operator to a student or researcher studying agribusiness.