Description

Public Relations: Theory And Practice Satpal Swami

Contents

Pubic opinion research in communication and public relations

Corporate strategy in business organization

Public relations in public sectors

Customer relationship management: Theory and practice

Event management

Planning Public relations campaigns and programmes

Relationship marketing and customer service strategies

Edition: 1/e 2019

Binding Hardcover

Handbook Of Public Relations By Dr. Satpal Swami

Contents:

Developments of public Relations

Democracy and Public Sphere

Indian administrative System

Professional public relations organizations

Public Relations in Social welfare organizations

Public relations in the development context

Customer relationship marketing

Binding: Hardcover

Edition: 1/e 2015