Description

Finally, owners of small businesses have a practical book that can prepare them for the most common and destructive crises they face. Even problems that would be “small” to a larger company can be disastrous for a small one. Entrepreneurs know this, but many balk at the prospect of crisis planning because it seems endless and overwhelming.

Debra Traverso shows business owners how to best use their limited time and resources to address the most important potential threats to their businesses. By laying basic groundwork for crisis planning and zeroing in on the most likely, most damaging problems, owners can stay a step ahead of the disruptions that plague their peers.

This book covers preventive measures for bullet-proofing a business and explains what to do if a crisis has already struck. It offers a wealth of information in an easy-to-browse format, including proven checklists, examples, case studies, and resources. A “Vulnerability Identification Form” helps the business owner conduct the kind of risk analysis that a large company would typically perform.

Best of all, these strategies are ready to implement immediately, because they don’t revolve around 500-page contingency plans and big emergency response teams.