Description

But what does it take to turn your idea into action? 

Whether you are an entrepreneur, intrapreneur, or not-for-profit
crusader, there’s no shortage of advice available on issues such as
writing a business plan, recruiting, raising capital, and branding. In
fact, there are so many books, articles, and Web sites that many
startups get bogged down to the point of paralysis. Or else they focus
on the wrong priorities and go broke before they discover their
mistakes.

In The Art of the Start, Guy Kawasaki brings two decades of
experience as one of business’s most original and irreverent strategists
to offer the essential guide for anyone starting anything, from a
multinational corporation to a church group. At Apple in the 1980s, he
helped lead one of the great companies of the century, turning ordinary
consumers into evangelists. As founder and CEO of Garage Technology
Ventures, a venture capital firm, he has field-tested his ideas with
dozens of newly hatched companies. And as the author of bestselling
business books and articles, he has advised thousands of people who are
making their startup dreams real.

From raising money to hiring the right people, from defining your
positioning to creating a brand, from creating buzz to buzzing the
competition, from managing a board to fostering a community, this book
will guide you through an adventure that’s more art than science—the art
of the start.