Description

Cashvertising By Drew Eric Whitman

How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone.

Fact: Your brain is being controlled-and you don’t even know it.

Because if you think the ads you’re seeing today are just pretty pictures with nice, creative copy, you’re mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology… little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they’re causing you and millions like you to spend enormous amounts of money every day on countless products and services.

But what are these principles? How do they work? And how can you use them in your own advertising? This book shows you how.