BLUE OCEAN STRATEGY BY W. CHAN KIM
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Description
This book discussed seven business innovators and the empire they built such as: Andrew Carnegie from rag to riches, Geoge Eastman and the creation of a mass market,Henry Ford:the profit and the price of primitism,Thomas J.Watson Sr.and American salesmanship,charles Revson,Samuel Walton,Robert Noyce and silicon valley.
Written by Richard S.Tedlow-is the class of 1949 professor of Business Admistration at the Harvard Business School
Pages: 502
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