Description

This edition is fully revised, and it efficiently moves its focus from business policy issues to strategic management issues. The book covers basic concepts of strategic management, and corporate governance. There are exclusive chapters on environmental scanning and industry analysis. It also talks about strategy formulation, situation analysis and business strategy, and corporate strategy. The author also discusses topics like: organizing for action, staffing and directing, and evaluation and control. The book also concentrates on case analysis and strategic issues, and four types of Indian industry profiles – oil and gas, food processing, mobile telecom, and retail. Additionally, it has also laid emphasis on a variety of organizations like the public sectors, family-owned businesses, NGOS, cooperatives, and more. An exclusive section has been dedicated for digitalization and internationalization strategies.