Description

This book is designed to give a general and comprehensive view of mass communication to the student. The book is unique in presenting mass communication journalism advertising public relations photography broadcast media media laws and media research and new media technologies in one volume. It is a challenging book and an  essential reading for all students, teacher, trainers, researchers, practitioner, professionals, and educators of mass communication. The mass communicator needs to know the basic role of communication principles and cincepts, be it the print or electronic medium or perfroming arts. The book serves the purpose of all students of mass media and journalism and learners in the field as it is designed specially keeping in focusing the academics syllabl of leading universities and college.